New Sports Drink Marketing
Energy drinks continue to increase in popularity on high school and college campuses because of the stimulant effects from the caffeine. What consumers may not be paying attention to is the amount of caffeine in some of the products.
While a regular cup of coffee contains roughly 100 mg of caffeine, energy drinks may contain two to three times as much caffeine as in a regular cup of coffee. Compounding the problem is that consumers may not realize that many of the larger containers hold two to three servings.
Last, many of the heavily marketed energy drinks do not even list the amount of caffeine on the nutritional labels. Consumers need to research the amount of caffeine in the individual products on their own.
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